This paper will discuss the conformity to #vscocam hashtag user on Instagram. While the group pressure occurs when the informant wanted to present a picture that is more interesting than other #vscocam hashtag users photo. The results of this study indicate if there are some conformity to the the norm formation in the majority of #vscocam hashtag users, such as giving like to the photo that is considered attractive, and not uploading photo or leaving comment comments that may offend certain people. In this study, the researcher used a qualitative study with interviews and observation techniques to several Instagram account. The purpose of this study is to determine the norm formation and group pressure that eventually led to conformity on #vscocam hashtag users on Instagram.
ABSTRACT This paper will discuss the conformity to #vscocam hashtag user on Instagram.
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